I'm Not Rejecting Profit.

I'm Rejecting Greed.

I’m not rejecting profit. I’m rejecting greed.

 

Profit is necessary. It keeps the lights on. It pays my team. It sustains the company so we can keep building homes long after ribbon-cutting photos are taken. Profit is what allows Little Haven to exist year after year, neighborhood after neighborhood. Without it, we’d just be another well-meaning idea that runs out of money and disappears.

 

But greed? Greed is the reason we’re in this housing mess in the first place. Greed is when companies raise prices because they can, not because they have to. It’s when oil companies post record-breaking profits while families decide between gas and groceries. It’s when developers slap the word “luxury” on a 1,200-square-foot condo and jack the price up another $200,000 because they know they’ll find a buyer desperate enough.

 

Greed takes something essential — housing, energy, healthcare, even food — and turns it into a game of margins. The higher the price, the bigger the win. And the people who lose? Ordinary families. People like me.

 

I refuse to play that game.

 

At Little Haven, we’re proving there’s a middle ground. Homes that are affordable without being handouts. A company that earns enough to sustain itself without gouging the people it serves. A model that asks a different question: not “how much money can we wring out of this,” but “how much change can we create while still keeping the lights on?”

 

Some people will roll their eyes at that. They’ll say it’s “unrealistic,” or “too idealistic.” But you know what’s unrealistic? Expecting families to keep paying 40, 50, even 60 percent of their income just to have a roof over their heads. Unrealistic is pretending the 30% rule still works when everyone living under it knows it doesn’t. Unrealistic is calling a $400,000 starter home “normal.”

 

Little Haven isn’t about rejecting business. It’s about redefining it. 

 

Profit doesn’t have to mean exploitation. Business doesn’t have to mean greed. Greed and exploitation broke housing — and sure as hell won’t be what fixes it.